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“I Know What to Do… I’m Just Not Doing It”
Why That’s Not Laziness, and What to Do Instead “I know what to do… I’m just not doing it.” If that sentence has been bouncing around your head lately, you’re not alone. It ’s one of the most common things I hear from new clients, and it’s usually said with a mix of guilt, shame, and a wee bit of frustration. Here’s the thing: You’re not broken. You’re not lazy. You’re not undisciplined. You’re just trying to force actions that don’t fit your current energy, headspace, or li
Stuart McLay
5 days ago3 min read
You Don’t Need More Diet Discipline! You Need This.
Ever wonder why some people seem to get results no matter what , while others start strong, then fizzle out? It’s not because they’ve got more motivation. It’s not because they love burpees. And it’s definitely not because they’ve found the perfect 6-week shred. It’s because they’ve stopped relying on motivation altogether, and started building standards they actually believe in. And that’s exactly what I want for you too. Motivation Dies. Standards Don’t. Let’s be honest: wh
Stuart McLay
Dec 32 min read
No More Starting Over in January: The Stress-Free Christmas Health Plan
Let’s face it, December can feel like a full-time job. You're juggling gift shopping, school plays, icy roads, last-minute deadlines, and a fridge full of mince pies... all while trying to stay on top of your fitness and nutrition. But here's the truth: you can enjoy Christmas without falling into the "fuck it" mindset. You can protect your energy, maintain your progress, and actually feel proud of how you show up this festive season. This isn’t about being perfect. It’s a
Stuart McLay
Nov 253 min read
How to Stop Mindless Snacking (Even When You’re Stressed, Tired or Upset)
Let’s face it, knowing what to eat isn't the problem. The real struggle... Those moments where you’re overwhelmed, drained, and find yourself elbow-deep in a family-sized bag of crisps, wondering, “Why the hell did I do that again?” If you’ve ever told yourself, “I just need more willpower,” or felt like food has more control over you than you do over it… you’re not alone. And more importantly, you’re not broken. You just need a better strategy for those in-the-moment deci
Stuart McLay
Oct 223 min read
What If Taking Care of Them Starts with Taking Care of You?
Let’s be honest. You’re brilliant at showing up for everyone else. You’re the one who keeps the wheels turning at home. You remember the dog’s vet appointment, the school play, the work deadlines. You make the dinners, manage the chaos, and somehow still try to be there for everyone, even when your own tank is flashing empty . But here’s the truth most people won’t say out loud: If you don’t start looking after yourself… You won’t be able to keep looking after them. The Gui
Stuart McLay
Oct 152 min read
How to Get Strong With the Time and Energy You Actually Have
(Even if You’re Exhausted, Short on Time, or Not a Gym Person) Let’s be honest: most people already know why they should exercise....
Stuart McLay
Oct 93 min read
How to Actually Stay Motivated (Even When You Can’t Be Arsed)
Forget “just do it.” Here’s how to build real, lasting motivation when life’s a lot. There’s a massive problem with most motivation...
Stuart McLay
Oct 13 min read
The BFL Transformation Guide: How to Stop Starting Over and Finally Feel in Control With Health & Fitness
If you’re reading this, chances are you’re not new to trying. You’ve tried to lose weight. Tried to get stronger. Tried to feel more...
Stuart McLay
Sep 245 min read
Too Tired to Cook? Here’s How 10-Minute Meals Can Save Your Diet (and Your Sanity)
Let’s be honest. After a long day of work, kid-wrangling, life admin, and running on empty but still walking the dog … You don’t want to...
Stuart McLay
Sep 173 min read
Tired of Starting Over? This Is the Strategy That Actually Keeps You Going
Let’s be honest, consistency sounds great in theory. But when life gets busy, motivation disappears, and your diet & excercise plan...
Stuart McLay
Sep 102 min read
3 steps to consistent weight loss.
Plateaus are not the problem. Here's what is... You stick to the plan. You eat well. You hit your steps. You even say no to the...
Stuart McLay
Aug 63 min read
How to Lose Weight Without Losing Your Mind
Because overwhelm is the real diet killer— not carbs Let’s cut through the crap for a second. You’ve probably tried eating...
Stuart McLay
Jul 162 min read
Portion Control Without the Pressure: 6 Flexible Ways to Manage Calories When Life Gets Chaotic
Let’s be honest. Life isn’t always calm, controlled, and perfectly planned. It’s stressful. It’s busy. It’s “eat whatever’s in the fridge...
Stuart McLay
Jul 103 min read
“I’m in a Calorie Deficit… So Why Aren’t I Losing Weight?”
You’re tracking. You’re eating better. You’re exercising. And still… nothing. The scale won’t move, your clothes feel the same, and...
Stuart McLay
Jul 23 min read
You Don’t Need More Motivation. You Need to Feel Fantastic First.
If you keep thinking: 👉 “I need to be more disciplined.” 👉 “I just need to get back on it.” 👉 “Why can’t I stay consistent?” Let me...
Stuart McLay
Jun 222 min read
Why You're Not Losing Weight (Even If You're Working Out)
Going to the gym. Doing the workouts. Eating better. And still… nothing’s changing? You’re not lazy. You’re not broken. But you are ...
Stuart McLay
Jun 112 min read
“I’m Good All Week… So Why Am I Not Losing Weight?”
If you’ve ever said: “I’m good all week—but I’m just not seeing results…” You’re not alone. And you’re not broken. But there is a reason...
Stuart McLay
Jun 43 min read
The Truth About Scale Weight: Why the Number Isn’t the Problem—Your Expectations Are
Ever feel like you’re doing everything right—but the scale refuses to move? Or worse… it goes up, and suddenly you’re spiralling into...
Stuart McLay
May 143 min read
What Blue Zones Teach Us About Living Longer (And Why the Fitness Industry Gets It Wrong)
If you’ve ever felt totally overwhelmed by conflicting nutrition advice—cut carbs, avoid fat, eat clean, fast more, eat more, eat...
Stuart McLay
May 73 min read
Fat Loss in a Flash: 5 Secrets to Lose Fat Faster Without Starving or Crashing
If you’ve ever been told that losing fat quickly will destroy your metabolism, make you gain all the weight back, or leave you feeling...
Stuart McLay
Apr 293 min read
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